Welcome to my website, where you can find out about me and read examples of my work (see below). Please contact me to discuss your specific content needs. I’d be delighted to help you.
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My biggest leap of faith in business
Taking risks is part and parcel of being in business, but some are particularly significant. Mark Williams asks five entrepreneurs to look back to a time when they took a leap of faith. Wendy Tan White’s first major leap of… Continue reading
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The Flip-Flop Philanthropist
Rob Forkan has been on an incredible journey. With younger brother Paul he runs Gandys, which uses some of its profits to help orphans in India – just one reason why this fast-growing flip-flop and lifestyle brand continues to win… Continue reading
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What leadership lessons can small businesses learn from Sir Alex Ferguson?
Even if you’re not a Manchester United fan (and many of us aren’t), you have to respect the club’s success under former manager Sir Alex Ferguson. Without him, United’s phenomenal achievements simply would not have been possible. Things could have… Continue reading
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What do your branding colour choices say about your business?
When it comes to your corporate identity, which is, basically, the visual expression of your brand personality, your colour choices are crucial. As explained on the UXPlanet.org: “Colours hold power to influence your audience’s feelings and behaviours. They are a… Continue reading
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Start-up stories: how some of the world’s most successful businesses began
From Nike and Adidas to Coca-Cola, McDonald’s, SUBWAY and Ben & Jerry’s, even the most mighty businesses have humble beginnings. In 1964 University of Oregon athlete Phil Knight and his coach Bill Bowerman started Blue Ribbon Sports as a distributor for Japanese… Continue reading
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Why it’s OK to fail sometimes in business
Chances are, you’ve probably never heard of Traf-O-Data. It was a venture started in the early 1970s by a couple of teenagers from Seattle, Washington. Using the Intel 8008 processor, Traf-O-Data analysed traffic data punched into paper rolls, so traffic… Continue reading
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Harness the power of customer testimonials and case studies
Your small business website may look awesome, complete with fantastic colour, image and design choices throughout. It may be rich in wonderful written (or even video) content, which effortlessly showcases your wares. Your website may be easy to find, use… Continue reading
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How to design a great business logo
No matter how big or small you business, it pays to have a good logo. The world’s largest and most successful businesses realise this, of course. As Peter Shadbolt observed in his BBC News website piece: “From Nike’s ‘Swoosh’ symbol to Starbucks’… Continue reading
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The golden rules of using LinkedIn to attract new customers
LinkedIn has some 610m users in more than 200 countries and territories (20m-plus in the UK). More than 260m LinkedIn users log into the site every month, with 40% of those being active daily users. LinkedIn describes itself as the… Continue reading
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Negotiating: 10 ways to get better results
Negotiating isn’t extraordinary, of course. It’s something that most of us do many times each day, whether formally or informally, in our business or personal lives. Some of us are natural negotiators, while others struggle. However, negotiating isn’t simply a… Continue reading
