digital-marketing
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What do your branding colour choices say about your business?
When it comes to your corporate identity, which is, basically, the visual expression of your brand personality, your colour choices are crucial. As explained on the UXPlanet.org: “Colours hold power to influence your audience’s feelings and behaviours. They are a… Continue reading
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Why it’s OK to fail sometimes in business
Chances are, you’ve probably never heard of Traf-O-Data. It was a venture started in the early 1970s by a couple of teenagers from Seattle, Washington. Using the Intel 8008 processor, Traf-O-Data analysed traffic data punched into paper rolls, so traffic… Continue reading
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Harness the power of customer testimonials and case studies
Your small business website may look awesome, complete with fantastic colour, image and design choices throughout. It may be rich in wonderful written (or even video) content, which effortlessly showcases your wares. Your website may be easy to find, use… Continue reading
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How to design a great business logo
No matter how big or small you business, it pays to have a good logo. The world’s largest and most successful businesses realise this, of course. As Peter Shadbolt observed in his BBC News website piece: “From Nike’s ‘Swoosh’ symbol to Starbucks’… Continue reading
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The golden rules of using LinkedIn to attract new customers
LinkedIn has some 610m users in more than 200 countries and territories (20m-plus in the UK). More than 260m LinkedIn users log into the site every month, with 40% of those being active daily users. LinkedIn describes itself as the… Continue reading
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What UK tax will you pay if you move to Australia?
What’s not to love about Australia? The continuous warm, sunny weather means people can enjoy their lives in the great outdoors for most of the year. Australia’s cities are ultra modern and the natural environment is stunning, especially the beaches,… Continue reading
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When is the best time to post on LinkedIn, Instagram, Facebook and TikTok?
SMEs are now among the UK’s most active social media users. While an estimated 40% of them were using social media in 2010, that figure was reportedly more than 90% in 2025. Many UK SMEs achieve excellent results from using… Continue reading
